Yesterday I saw an article discussing not making money from poor people, suggesting that it is difficult to provide services to them and problems are likely to arise.

Leaving aside whether this viewpoint is correct or not, the opposite is true - we should make money from wealthy people. For example, the personalized video service I offer costs several hundred dollars per video, and I only receive payment after shooting the video. Until now (after several years), not a single person has evaded payment.

Now let's return to our project for today, which is related to property management. It can be considered as a project on property rights protection, teaching users how to negotiate and reduce property fees.

Some people may argue that once someone can afford a house, why would they care about such a small property fee? They should just pay it.

However, that's not the case. If you search for "bad property management" on Douyin (TikTok), you will see countless people complaining about property management and calling for its abolition. Every comment criticizes the property management.

When you consider this project, you will realize that there is a large market for it. In a decent residential area, property fees can reach several thousand yuan, and many people are unwilling to pay.

Well, this is our opportunity, isn't it?

Key Points for the Strategy:
Since it is clear that we are helping users who need to pay property fees to reduce or avoid these fees, our strategy is also clear - it has two steps:

Step 1: Attract this target audience.
Since the target audience is clear, attracting them becomes very easy. I will share a very simple method on how to attract them in a subsequent article.

Step 2: Secure what we want to sell.
It can be a paid consulting service or a property rights protection course handbook. This requirement is not fixed and needs to be organized by ourselves. Don't worry, making money is never that simple. Once you consider the potential profit, you will see that the preparation phase is worth it.

Think about it, this group of people owns houses and even cars. They have strong purchasing power, which means that selling other products or converting them in other ways will result in considerable profits.

Moreover, things with barriers to entry are worth doing.

Specific Steps:
Which platform should we choose?
We can choose the Douyin platform because Douyin's bean promotion feature is very suitable for promoting to various residential and business districts. How to promote? Definitely by looking up residential areas with suitable property prices on Lianjia or Anjuke and targeting the areas with property management issues on Douyin.

What identity should we use?
I suggest using the identity of a security guard, which is reasonable because security guards are also part of the property management team. It's normal for a large property management team to have a few traitors, and property owners like to see such things happen.

How do we handle the content?
First, if you want to do this, you need to have a clear understanding of the operating rules of property management and the rights of property owners that are being violated. You need to understand what property owners are most concerned about and what solutions you can provide. Only then can you effectively deliver content.

Following the process, these contents should already be established when you prepare your "Property Rights Protection Handbook." If you think it's too difficult to start from scratch, there are accounts you can copy. Reply to my message on Gaoqian if you want me to find a similar account for you.

There is another issue - you shouldn't share the basic rules on Douyin. If you explain all the rules and solutions, the target users will be less willing to pay. As I mentioned before, users will have the feeling of "just so-so."

So the solution I came up with is to search for videos of users complaining about property management on Douyin, and then use them as examples to provide simple solutions. You can also guide users to buy your "Property Rights Protection Handbook" to solve property issues once and for all.

This approach has several advantages:

1. The content is sustainable, as there will always be people complaining about property management on Douyin.
2. Users can relate to the content. The biggest problem with creating our own content is that users may not be interested, but by using what users themselves are complaining about, we can avoid this issue.
3. The logic of monetization is clear. You can solve a specific problem and guide users to reduce or not pay their property fees. Users will be willing to purchase your property rights protection service because of the desire to save money.

If you want to make higher profits, you can also offer consulting services, which requires you to do more work. For example, you can proactively analyze the deficiencies of the property where your main users are located, such as illegal construction, fire risks, and other issues that can be reported (which users may not have the time to research). Then, you can compile these detailed solutions, so you already have answers when users come to consult with you. Consulting services will definitely be more expensive than the price of the property rights protection handbook.

Furthermore, you can take it a step further and hire a local errand service (it's better to be local, but there are limitations) to help you submit the necessary documents, which can increase the service fee.

Conclusion:
This project is indeed a good one. Property management is closely related to daily life and can be considered as a basic need. As long as you are serious about it, you will definitely achieve good results.

I estimate that some friends may still be concerned about the difficulty of collecting and organizing information in the early stages. Don't worry, this is not a real barrier. It just requires some patience, which is much better than those projects that require thousands or tens of thousands of investments.

Alright, I'll stop here. It's pointless to talk more if you're not willing to put it into practice.

Tomorrow, I plan to share a very promising project with diverse backend monetization methods. Stay tuned!